New Year – New Name – New Look

With the dawning of a new decade, CWM is birthing a new name, logotype and image that more accurately reflects the many, many ways – including a march – we advocate locally for women’s rights.

Our new name is Charlotte Women’s Movement and today we roll out our new look. 

This striking design was created by Isabella Gagliardo.  Here is her story:

A rising senior at UNCC in graphic design, Isabella Gagliardo submitted the winning entry in CWM’s new name’s logo design contest. Competition was tough, as the entire Charlotte arts community – from art students to professional graphic design firms – were invited to submit designs.

Just 21, Isabella read the email sent by her professor announcing the contest and its requirements, and  visited CWM’s website and FB page.  Our mission resonated with her, especially issues that go beyond women-centric ones like immigration.  She was immediately intrigued by the challenge; however, she had to put the contest aside to work on school assignments, returning to it just two days before the contest deadline.

“I really stepped out of my comfort zone to enter,” said this Mooresville native and Mooresville High  graduate who only got into design once at college.

“It was such an honor to win, and I thank Charlotte Women’s Movement for choosing my entry.  Frankly, I was shocked to read the pop up that said ‘Congratulations!’

Her learning goes beyond the classroom with a professional internship, a mentorship with an AIGA member (the professional association for design), and a strong design peer support group. Upon graduation, she looks forward to a job in her field with an eye on freelancing in – you guessed it – logo design.

Congratulations, Isabella, rising college senior and graphic arts star. Charlotte Women’s Movement is grateful for your powerful and evocative logo, advancing our mission in a most memorable way!

For an overview of CWM’s work over the past three years, we encourage you to explore our website where you’ll see how we’ve become more than a march, WE’RE NOW A MOVEMENT!

Happy New Year, from the leadership of Charlotte Women’s Movement